Dan signs with BIOGEN
IFBB ELITE PRO bodybuilder Daniel Matloga has signed with Biogen and will becomes the lead athlete for their bodybuilding supplement range.
I became aware of Dan signing to Biogen about mid July when they were busy shooting RAMPAGE AD.
I don't write too much into which company signs who because unlike in the USA, here most companies barely do anything with the athletes they sign. They do one photoshoot and that's it! They will use those same pictures for all the promo material.
No workout vids, no content - nothing. They basically rely on the athletes to place the products on social media posts hoping that will lead to sales.
Biogen has got off to a good start with Dan having shot the AD and I sincerely hope the fully utilize him as he is one of the big fish in South Africa's fitness industry.
